Information Architects and Designers often seem to come from different planets. Well, if IAs are from Mars and Designers from Venus, then copywriters are from Mercury. Copywriters have been around for hundreds of years in various forms. Yet, they still remain one of the most misunderstood, underestimated, forgotten — but important players in the creative process.
Jul 15
2010
wwwriting.
Communicate swiftly & with style — writing that’s compelling, interesting & unique, writing that’s magnetic.
When writing for the web, it’s of dying importance to get your message across a quickly as possible. Therefore, less is more — talk less, say more.
To put the money where my mouth is — this is how you can pull it off!
Apr 29
2010
Marketing Innovation — 28th April 2010
Almost 200 mostly Belgian marketers visited the congress entitled Marketing Innovation in Genk with international speakers such as Kenneth Cho (founder of Spredfast), Douglas Smith (founder of HolyTornado!), Steven Van Belleghem (Managing Partner InSites consulting), Guillaume Van der Stighelen (co-founder of Duval-Guillaume), David Hachez (the unshaved face behind Raz*War), Evert-Jan de Kort (chocolate passionate), Christian Verschaeren (contemporary marketing thinker), Dirk De Jongh (founder of gro3) and last but not least headliner Joseph Jaffe. As the keynote speaker at this congress, renowned in what is known as new marketing — marketing that treats customers in a meaningful and respectful manner. As a digital agency, Nascom follows this philosophy and practices it in its projects. When Jaffe auctioned himself for charity — in support of the victims of the earthquake in Haiti, Nascom didn’t hesitate for a moment and bought him as a keynote speaker for one day. In the same spirit, all profits from the event will be donated to Haiti.
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scribelle, a girl with a passion for words, music, dance, photography, fashion & pixies — not necessarily simultaneously or in that order.
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